Ecommerce: The 7 Mistakes I Created

Yes I will admit once I am wrong and create boneheaded mistakes, and I created masses of them. I am writing this as a reference for anyone else that’s considering diving into the wonderful world of eCommerce, be happy to find out from my mistakes.

Not Testing the REAL Market

Well I did, however how I went about it had been all wrong. I simply took surveys on worth and interest in every product. I received nothing however glorious feedback only to sell 2 product in the first 4 months. Alaskan Salmon sounds sensible in theory but gaining the customers trust could be a completely different step. If I were to start out all over I might put my product on EBay simply to gauge the response to the merchandise, this is able to allow me to plan for any unforeseen problems and regulate my service accordingly.

Very High Overhead

And the sad thing is I started this business with low overhead in mind. There are CMS (Content Management Systems) out there that can do all of the dirty work for you. For a few bonehead reason I felt my web site required a custom system from scratch that ended up costing me around $twelve,000. Currently I’m implementing a more purposeful and user friendly system that is FREE! Yes FREE! My cost has only been $800 to implement and also the addition of this blog on my website may be a part of that. Needless to mention I feel sort of a big, BIG dummy.

Check References!

Another mistake I overlooked, I found my 1st 2 net designers on automobile forums that I frequent. That will be the equivalent of trying for a home builder at a automotive dealership. Between these two alone I lost $5,750 and ended up with nothing. A portfolio will not tell the total story, talk to the people that have employed the corporate you are considering, and ask a lot of questions. Use an intermediary like eLance and it does not hurt to use your mastercard, if you get messed over by a vendor and dispute with the credit card company they can investigate and most likely get your cash back.

Offline Selling for an On-line Business

There’s a native publication here in Douglas County Georgia that caters to the community. I scan that offline selling generally will not convert to on-line sales however I’m the type that must bit the iron to know its very hot. (I actually did that as a teen) The publication hits 30,000 homes in the realm and I just knew a minimum of ten% of those would visit my site. I ended up with ten visitors and no sales, just another one of those arduous lessons.

Content is King!

For an eCommerce website content is powerful, different than product descriptions and store policies there is not a great deal to say. This is often why a business blog is so valuable, search engines love content and what better manner to gift it? It additionally allows higher communication between the business and customer. I finally understand this and that’s why I have added this blog.

Patience

I still struggle with this one however I’ve got learned that whereas we have a tendency to would like to have an overnight success it does not invariably happen that way. Some eCommerce sites initiate immediately, others it might take years but I have learned that you work simply as exhausting these days as you did yesterday.

Discounting the Importance of Search Engine Optimization

Search engines hate ugly Url’s, for example:

Is an unsightly non SEO friendly URL

Is easy and lovely! And that’s what search engines like, but SEO (Search Engine Optimization) goes therefore a lot of further than just URL’s. Build links, minimize flash, there are a lot of tips but that’s a very completely different blog.

one Further Tip

Be versatile, and I am positive this is true with any business out there. You’ll be able to plan every facet of the business but over time things can amendment and you have got to embrace that. I had no intentions on carrying Cheesecakes or Gift Baskets however saw an chance to allow my customers choices have not regretted that call since then.

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